Kevin Gray—President, Cannon Gray LLC,
Tokyo, Japan.

Kevin Gray (B.S., M.A.) is founder and President of Cannon Gray LLC, a statistical and analytics consultancy based in Tokyo, Japan. He has 25 years experience designing research and conducting advanced statistical analysis, both on the client side and with The Nielsen Company and Research International. His chief focus is helping clients address their business needs by applying state-of-the-art research techniques and innovations developed in diverse fields such as Psychometrics, Econometrics and Biostatistics.

The areas on which Kevin provides modeling and consulting include:

• Consumer Segmentation and Profiling
• Market Response Modeling and Demand Forecasting
• Advertising Response Modeling
• Key Driver Analysis
• Discrete Choice Modeling and MaxDiff
• Focused Data Mining
• General Multivariate Analysis
• Consultation on research design and research findings, with an emphasis on actionable insights and decision-making

Kevin has completed Doctoral-level course work in research and statistics and has tutored at a number of training seminars, both in Asia and in his native U.S. He is a member of the American Marketing Association and the American Statistical Association.

e-mail: kevin@cannongray.com